Cases in Indian context

Through cases

to market

Enroll now

A GREAT LEARNING EXPERIENCE

We are creating a collaborative learning space for working and aspiring professionals, aimed at providing a practical understanding of marketing in India.

Dr. Karandikar, a sales and marketing veteran with 45 years of experience, will be conducting workshops, focused on case studies and personal narratives from his career.

These events are intended for Small & Medium entrepreneurs, teachers of marketing management, and students who are keen to go beyond the minimum requirements for passing exams and excel in interviews. By providing a 360-degree view of the Indian business reality, the workshop’s case studies can be used not just in marketing management but also in business strategy.

Workshop activities

what we offer

Business Development for SMEs

Break the glass ceiling and take your small or medium enterprise to new heights!

Professional Growth

Boost your job satisfaction and stay competitive in the constantly evolving job market.

Deeper Case Study

Become proficient in analyzing case studies, distinguish yourself in evaluation process,

Collaborate & learn

experience Designed for collective Learning

An immersive workshop experience, where you’ll learn practical strategies, boost your skills and drive business success.

Meet our educators

Our teachers

Anand Karandikar

Head coach

Vasant Bang

Coordinator

Atul Goré

Coordinator

What the experts say

Testimonials

Case studies are the best way to teach management as they bring out the readiness of real life experiences. However, there has been a lack of good case studies in India for management education. Dr. Karandikar fills this void with case studies from real-life experiences that are Indian in all aspects and provide a panoramic view of the reality of Indian business. These case studies are not just for marketing management but also for business strategy..

Ravi Pandit

Chairman, KPIT

Dr. Karandikar has presented case studies based on real-life Indian stories, including his own experiences in marketing Kinetic Luna in Mumbai. He was able to sell more than the dealer due to his successful direct marketing strategy. One of his successful products is MOSTER, which was initially bought by Kinetic group and later by LML and Tata Motors. I would recommend his services as a consultant for startups to do proper market research for their innovative ideas..

Arun Firodia

Chairman, Kinetic Group

Cases are stories put in a detailed context for the products being talked about. This gives a deep understanding of the scenario in which marketing solutions had to be found. The ups and downs of the Indian industry over several decades has been an eye opener. A must for those interested In marketing

mira savara

Educator for 40 years

Workshop photos

Gallery